Wednesday 2 January 2019

3 Chatbot Oversights Long Island Advertising Agencies Can Correct

By Arthur Williams


Chatbots have become quite popular among businesses, whether they're ecommerce-focused or not, so it should come as no surprise that newcomers would want to use them as well. Whether they're on social media or official websites, they go a long way in streamlining customer service. With that said, it's possible that oversights can be made. Here are 3 of the oversights in question that Long Island advertising agencies should work to correct.

One of the most common oversights, when it comes to chatbots, is a lack of clear language. According to reputable agencies like fishbat, chatbots should be designed with the purpose of utilizing human language. In other words, interacting with them shouldn't feel much different from speaking to another person on the phone. When language appears stunted or artificial, it can hamper the customer service experience to the point where potential sales are lost.

What about a lack of understanding when it comes to the user? Though it may go without saying, a chatbot should be developed with the user in mind; otherwise, it won't be able to fulfill the performance that the developer had in mind. Chatbots should be able to anticipate and respond to users based on their needs and goals. When this happens, it creates a smoother customer service experience unlike any other.

The ability to shift between languages may be lost, too. Chatbots, more than anything else, should be able to cater to people in different languages. They shouldn't be limited to English, specifically if businesses are international, able to cater to different areas of the world. Not only does this help the chatbots in question interact with consumers better, but it will improve the reputations of the businesses they're associated with as well.

For those that have been looking to implement chatbots, there are many reasons to do so. In fact, as technology continues to evolve, it may be essential, as you'll have to keep up with the competition. With this said, you should be aware of potential missteps that can be made when developing chatbots. By taking the time to correct any errors that are seen, you will make this customer service technology all the more impactful.




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