Sunday 8 April 2018

New iPhone Leak Confirms Significant Design Decision


Apple is making big changes to the iPhone line-up in 2018 and the company will push prices higher to achieve it. But now an internal memo reveals Apple will add new iPhone models as early as next week…

The ever-reliable MacRumors has attained an internal memo from Virgin Mobile stating Apple will launch its hotly anticipated limited edition (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus. The memo also states Virgin Mobile will add the models to its inventory on Monday suggesting pre-orders could begin within the next 24 hours.

Concept Creator

iPhone X SE (aka iPhone SE2) concept is the real big draw coming later in 2018

The news also lines up with information we have been hearing from reliable industry insiders Jun Zhang of Rosenblatt Securities, Steve Hemmerstoffer aka OnLeaks and Benjamin Geskin who have all been stating (PRODUCT)RED editions were being prepared for imminent release.

But there’s one surprising omission: Virgin Mobile makes no mention of a (PRODUCT)RED iPhone X. This is with good reason. I have been able to confirm from my own sources that Apple will not add this colour to (and therefore make charitable contributions from) the iPhone X. 

‘Why’ remains unknown. It is worth remembering the iPhone X currently only comes in Silver and Space Gray, not the Gold also offered on the iPhone 8 and iPhone 8 Plus, so Apple has deliberately curtailed colour options up to this point. Talk of a gold iPhone X edition also remains strong so it may be that is Apple’s preferred route in time.

Concept Creator

iPhone X (PRODUCT)RED edition will not happen.

There is one more point worth making here.

The release of these (PRODUCT)RED editions is later than last year when Apple unveiled (PRODUCT)RED iPhone 7 and iPhone 7 Plus models in March 2017. Conspiracy theorists will speculate this is so Apple can prop up what is expected to be a weak third quarter, but that’s impossible to know.

Sales would also benefit from Apple launching its long-overdue ‘AirPower’ wireless charger, which must be ready for launch very soon.

Ultimately, whether (PRODUCT)RED iPhones appeal to customers already excited by the bigger changes coming to the range later in the year (particularly the redesigned iPhone SE2) remains to be seen. But for Apple, there’s nothing to lose and for the commendable (PRODUCT)RED charity there’s everything to gain…

___

Follow Gordon on Twitter, Facebook and Google+

More On Forbes

iPhone SE2 Leak Reveals Apple’s Design Decision

Apple Leak Reveals Radical ‘iPhone X SE’

Apple ‘Confirms’ New iPhones Have A Great Secret Feature

Apple Report Shows iPhone Pricing Concerns

Goodbye Lightning Connector? Apple Reveals iPhone Charging Changes

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Apple is making big changes to the iPhone line-up in 2018 and the company will push prices higher to achieve it. But now an internal memo reveals Apple will add new iPhone models as early as next week…

The ever-reliable MacRumors has attained an internal memo from Virgin Mobile stating Apple will launch its hotly anticipated limited edition (PRODUCT)RED versions of the iPhone 8 and iPhone 8 Plus. The memo also states Virgin Mobile will add the models to its inventory on Monday suggesting pre-orders could begin within the next 24 hours.

Concept Creator

iPhone X SE (aka iPhone SE2) concept is the real big draw coming later in 2018

The news also lines up with information we have been hearing from reliable industry insiders Jun Zhang of Rosenblatt Securities, Steve Hemmerstoffer aka OnLeaks and Benjamin Geskin who have all been stating (PRODUCT)RED editions were being prepared for imminent release.

But there’s one surprising omission: Virgin Mobile makes no mention of a (PRODUCT)RED iPhone X. This is with good reason. I have been able to confirm from my own sources that Apple will not add this colour to (and therefore make charitable contributions from) the iPhone X. 

‘Why’ remains unknown. It is worth remembering the iPhone X currently only comes in Silver and Space Gray, not the Gold also offered on the iPhone 8 and iPhone 8 Plus, so Apple has deliberately curtailed colour options up to this point. Talk of a gold iPhone X edition also remains strong so it may be that is Apple’s preferred route in time.

Concept Creator

iPhone X (PRODUCT)RED edition will not happen.

There is one more point worth making here.

The release of these (PRODUCT)RED editions is later than last year when Apple unveiled (PRODUCT)RED iPhone 7 and iPhone 7 Plus models in March 2017. Conspiracy theorists will speculate this is so Apple can prop up what is expected to be a weak third quarter, but that’s impossible to know.

Sales would also benefit from Apple launching its long-overdue ‘AirPower’ wireless charger, which must be ready for launch very soon.

Ultimately, whether (PRODUCT)RED iPhones appeal to customers already excited by the bigger changes coming to the range later in the year (particularly the redesigned iPhone SE2) remains to be seen. But for Apple, there’s nothing to lose and for the commendable (PRODUCT)RED charity there’s everything to gain…

___

Follow Gordon on Twitter, Facebook and Google+

More On Forbes

iPhone SE2 Leak Reveals Apple’s Design Decision

Apple Leak Reveals Radical ‘iPhone X SE’

Apple ‘Confirms’ New iPhones Have A Great Secret Feature

Apple Report Shows iPhone Pricing Concerns

Goodbye Lightning Connector? Apple Reveals iPhone Charging Changes

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