Thursday, 8 June 2017

Considerations In Choosing Craft Beer Apparel

By Gregory Russell


The way one presents a product to their customers is a major determining factor if they will keep on buying from you or not. If you are a brewer choosing craft beer apparel is an important task. It has to be a packaging that will attract a brew lover to purchase more. It should be something durable and also be in a position to maintain the taste of the brew.

It is important for one to think outside the box but at the same time choose an option that works for them. Bottles and cans are the items mainly used and each has its benefits to the brewer. Cans are easy to transport since they are made from aluminum mainly and can be designed differently. Bottles also come in different sizes and helps keep the drink safe from sun rays.

Each company has a mission and vision and your goal is to make sure your packaging reflects that. It is the best way to connect with your customers. Bottles are seen as classy and easy to design therefore it is best if you were settle for this option as long as they are durable. With cans you can print your logo thus giving you a variety of options.

It is important to know where to source for the packaging items and why they are the best suppliers. Being new ion the business means you look for be supplier who is reputable and that is not an easy task. They should give you high quality bottles that cannot break easily and the cans should be made from an original metal that cannot corrode.

Since there are a lot of people in this industry you have to make sure your brand stands out. Work with a creative company to help come up with the logos and labels. They should help you choose the perfect graphics that can be printed on the cans and bottles. Look for a company that will make your coin count and at the same time the graphics sell your product.

Sometimes going away from norm would be amazing. For example adding a feminine look to the bottle or can would work. It will attract both sexes into buying the drink. Colors too can be appealing and using a bottle with the same color as the drink would be a perfect deal. You have enough time to experiment and see what works.

Know what other famous brewers have used in the past. The information can be found on their website and you can also consult them. Having been in the business before they will be in a position to guide you on the things to put into consideration. They will also tell you what did no work for them and why it is important to try it.

It should be business as usual even when machines fail. That is why it is important to have a backup plan to keep your customers satisfied. The brew has become popular among many people and the popularity is still growing. Also ensure that the bottles and cans ate filled properly sand there should be some consistence.




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