Friday 6 May 2016

Attracting New Customers By Using Unique Promotional Items

By Brian Young


A lot of companies usually need to use some form of advertising to improve their sales or to draw customers to their business. Advertising locally or on the web is a proven way of marketing and is the route that many companies will take. A modern method to market a business is by using unique promotional items and there is a vast array of merchandise which will achieve some good results.

Promotional items can come in many different forms and some care is needed when deciding which ones to use for your companies advertising. T shirts, caps and other items of clothing with a name or logo embroidered on are always popular. Another useful method is by using specially recorded audio or film footage featuring your company products and services.

A lot of firms will need to attend exhibitions and sales conferences and hand out things that feature their name. In recent years mini flash drives with contact details or other graphics on have become popular as a give away item. Another modern day product that is proving very popular is mobile phone cases and tablet skins which can be tailor made to advertise your products or services.

Some large companies with huge budgets will use modes of transport in their promotional campaign. Decorated cars, buses with sound systems and big rig trucks are often painted and illuminated and will then drive around the neighborhood trying to attract some new business. Airships attached to buildings by a wire and small planes towing banners are also seen and though they are extremely costly, they are successful, and they are eye catching.

Giving merchandise away for free is always effective and is a clever marketing tool for any business. Most food retailers and manufacturers will often give away small samples of their products to potential clients. A business that usually charges guests for products have also used promotions such as children go free if they are with a paying adult and this is very popular.

When you are trying to attract children to your business it is very important that any free item that you give away is safe and suitable for minors. If you are purchasing promotional gear from an overseas company you should ensure that it meets the safety standards in your area. Any products with small pieces or a sharp edge should always be avoided to prevent injury.

When searching for a company to make and supply your merchandise there are many businesses now specializing in this. Most can be found online, and after letting them know what type of marketing you plan, they will tailor a product to suit. A consultation with the company can be beneficial as they may often make a suggestion which could be more effective than your original ideas.

When using things to promote a company it is better to use a high quality product if your budget will allow. Giving away freebies that break or wear out quickly can have the opposite effect and so this should be avoided at all costs. When you are using clothing, it is important to offer as many size options as you can and in different colors, especially if you are going to give it to a potential customer.




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