Thursday, 21 April 2016

Best Practices On Getting Represented By Art Galleries

By Ruth Parker


Aspiring artists coming from different backgrounds and applying various stylistic movements in their work all have one thing in common and that is to have their art being showcased in a gallery space. This gives them the much needed exposure to prospective collectors who can potentially purchase their work for considerable sums of money. But this is easier said than done, and if you are an artist dying to get a respectable gallery to represent you, here are some handy tips to consider.

With so many competing artists vying for attention in the market, galleries are prone to be very discriminating when it comes to choosing talents they can represent. They may announce certain mandates that aspirants have to fulfill such as knowing the best professional AV installation companies Houston. Your job, therefore, is to accomplish their prerequisites for admission.

An important element that gallerists require from artists to be put on consideration is submitting a curated portfolio. This acts as a sort of preview for them to get acquainted with your work and your potential as a marketable creative. To produce a strong submission, highlight your most compelling pieces where they show off a striking balance of artistic integrity and thematic depth.

Do your homework and figure out if a gallery space has contact information where you may be able to reach the director. Whether you choose to reach out by phone or email, you should be straightforward and eloquent when politely requesting for a meeting. Owners or exhibitors in charge of such spaces will respond well to those who are courteous and direct with their intentions.

If you prefer a more direct approach, visiting the spaces in person is also okay and is deemed more proactive on your part. Know the schedules so you know if curators are in their offices or to avoid interrupting an exhibition event in progress. However, do not expect that you will be immediately entertained since you are likely to be set for a later appointment.

Once the gallerists are primed and ready to engage with you face to face, be considerate and show them your studio space containing your finished pieces and works in progress. Be informed that they will have a critical eye while perusing your artwork. Pay attention to what they have to say since their criticism will help improve your art and allow you to fine tune your creative process.

A great alternative to making connections is by asking your contemporaries for possible referrals. If you are lucky, you may know someone who is already signed to a respectable gallery so take advantage of that opportunity. Use your powers of persuasion to convince them in giving their superiors a good word about you and your work.

In the event that the galleries are the ones who approached you first, then the ball is ultimately in your court. First and foremost, never immediately accept whatever business offer is extended to you. You must be judicious with your options and it is crucial that you choose an art space where they allow you full creative control of your work without any corporate interference.

Competition is fierce and you must do everything in your power to get decent exposure. By following the advice listed here, your path to success is surely set in stone. Be bold, be brave, and be confident in your endeavors.




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