Depending on what you put out into the open, for business reasons, you might be headed toward a public relations disaster. This is an important avenue to cover, to say the least, since it can determine just how likely consumers are to invest in your products. You might be curious to know how public relations can be done well, which is where the guidance of Christina Kelly can come into play. Here are just a few PR do's & don'ts to be aware of.
DO understand the importance of content. Public relations matters for a number of reasons - as names like Christina Kelly can attest - but content seems to be the most recognizable. After all, people will be able to easily recognize it, before becoming engaged. However, this can only be done if the content in question is made well. What this means is that you have to focus on content, for the sake of success on the PR side of things.
DON'T forget to connect with others. One of the best things about social media is that it allows us to connect with people in the industry. As someone who's looking to improve their PR, you should do the same, making the most out of channels like Facebook, Twitter and LinkedIn. By doing so, you'll stand a greater chance of reaching public relations success. It also doesn't hurt that said connections can open other doors for you.
DO include video, if applicable. Christina Kelly can tell you that video content, in particular, can make a difference in your public relations content. For many, this is the most easily digestible form of content to be seen, which makes sense when you think about the engagement YouTube sees on a regular basis. For the best results, make sure that your videos are to the point. You will be better off as a result.
DON'T think that you lack credibility. When you spend ample time working in a particular industry, you build a reputation for yourself. What this means is that you cannot sell yourself short, since this will result in others not taking what you have to say seriously. Make it a point to establish yourself as an authority in your field, covering topical issues and current news stories alike. By following these steps, you build upon the credibility in question that much more.
DO understand the importance of content. Public relations matters for a number of reasons - as names like Christina Kelly can attest - but content seems to be the most recognizable. After all, people will be able to easily recognize it, before becoming engaged. However, this can only be done if the content in question is made well. What this means is that you have to focus on content, for the sake of success on the PR side of things.
DON'T forget to connect with others. One of the best things about social media is that it allows us to connect with people in the industry. As someone who's looking to improve their PR, you should do the same, making the most out of channels like Facebook, Twitter and LinkedIn. By doing so, you'll stand a greater chance of reaching public relations success. It also doesn't hurt that said connections can open other doors for you.
DO include video, if applicable. Christina Kelly can tell you that video content, in particular, can make a difference in your public relations content. For many, this is the most easily digestible form of content to be seen, which makes sense when you think about the engagement YouTube sees on a regular basis. For the best results, make sure that your videos are to the point. You will be better off as a result.
DON'T think that you lack credibility. When you spend ample time working in a particular industry, you build a reputation for yourself. What this means is that you cannot sell yourself short, since this will result in others not taking what you have to say seriously. Make it a point to establish yourself as an authority in your field, covering topical issues and current news stories alike. By following these steps, you build upon the credibility in question that much more.
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Please consult Christina Kelly if you'd care for more PR information from Christina DiMauro Kelly.
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