When you became a dentist, marketing was probably the furthest thing from your mind. But if you have your own practice, effective marketing is actually key to your very survival. If you've not given the idea of marketing for dentists much thought before now, you should.
That may sound harsh, but it is true. It's your practice, and as such, ultimately, it's your responsibility. The first, best thing you can do to rev up the overall performance of your practice is to frankly and honestly evaluate your own on the job practices and see where improvements can be made.
How productive are you during a given day or week? How many procedures do you find yourself doing? Are they scheduled properly, or are there big gaps and lags during the day which you could be making better and more efficient use of? One thing is for certain - nothing gets better without an honest evaluation of the current state of affairs. That is the catalyst for positive change. Before you can fix it, you have to know what's broken. If nothing is outright broken, you have to know what areas you could improve or shore up to further improve performance.
Ultimately, the goal here is to make a "better version of you," and by doing so, improve your practice. Yes, there are other people involved in the day to day operation of your practice, and yes, it may well be the case that there will need to be some other changes to the way the rest of your team operates in order to maximize efficiency and productivity. Even so, change with an under-performing dental office has to start with you.
Assessment, however, is only the first step in the process. Assessment without action is a largely meaningless exercise. What impels action are goals. In order for goals to do that, however, they must be both measurable and realistic. In other words, they have to be clearly defined, attainable goals. Spelling those goals out gives you waypoints and markers you can use to gauge and chart the progress of your improvement. Without them, you're essentially flying blind and taking shots in the dark. Some of what you do might lead to an improvement, and other things may not. You need a solid plan if you want to maximize your chances for success.
Both of the above are made far easier in the presence of a coach and mentor. Dr. Michael Schuster understand that, and has designed an innovative course called "Performance Coach," which will help you outline the areas of your practice that could stand some improvement, and give you all the tools, coaching, and mentoring you need to set those attainable goals and follow through with the necessary action to see you achieve them.
That may sound harsh, but it is true. It's your practice, and as such, ultimately, it's your responsibility. The first, best thing you can do to rev up the overall performance of your practice is to frankly and honestly evaluate your own on the job practices and see where improvements can be made.
How productive are you during a given day or week? How many procedures do you find yourself doing? Are they scheduled properly, or are there big gaps and lags during the day which you could be making better and more efficient use of? One thing is for certain - nothing gets better without an honest evaluation of the current state of affairs. That is the catalyst for positive change. Before you can fix it, you have to know what's broken. If nothing is outright broken, you have to know what areas you could improve or shore up to further improve performance.
Ultimately, the goal here is to make a "better version of you," and by doing so, improve your practice. Yes, there are other people involved in the day to day operation of your practice, and yes, it may well be the case that there will need to be some other changes to the way the rest of your team operates in order to maximize efficiency and productivity. Even so, change with an under-performing dental office has to start with you.
Assessment, however, is only the first step in the process. Assessment without action is a largely meaningless exercise. What impels action are goals. In order for goals to do that, however, they must be both measurable and realistic. In other words, they have to be clearly defined, attainable goals. Spelling those goals out gives you waypoints and markers you can use to gauge and chart the progress of your improvement. Without them, you're essentially flying blind and taking shots in the dark. Some of what you do might lead to an improvement, and other things may not. You need a solid plan if you want to maximize your chances for success.
Both of the above are made far easier in the presence of a coach and mentor. Dr. Michael Schuster understand that, and has designed an innovative course called "Performance Coach," which will help you outline the areas of your practice that could stand some improvement, and give you all the tools, coaching, and mentoring you need to set those attainable goals and follow through with the necessary action to see you achieve them.
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